Local SEO Strategies For Plumbers And Other Trades

Plumbers and other tradespeople are essential in modern society, yet they face one huge barrier to entering new markets: Peeling away customers from the competition.

Many homeowners have established relationships with plumbers and contractors, making breaking into certain markets difficult.

Thankfully, plumbers have ways to excel in a new market, particularly when capturing new homeowners or performing emergency services where

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Amplify Your LinkedIn Profile for Free With its Creator

Like most CPAs, you’re probably on LinkedIn. But do you know the Creator feature that can amplify your profile for free?

What is LinkedIn for Creators

According to LinkedIn, “Creator mode is a profile setting on your dashboard that can help you grow your reach and influence on LinkedIn. You can turn on creator mode to get access to additional

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How to Learn Local SEO: Skills, Reading & Courses

Local SEO is a smart skill set to master, especially if you have a local business.

All local businesses – from law firms to restaurants to retail stores to beauty salons – can benefit from local SEO.

Why? Because Google is one of the top platforms people use to find local businesses.

Whether you’re doing local SEO for yourself or

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Welcome to the Era of Antisocial Media


Have we reached peak social media?

Many of the US’s leading social media companies, such as Snap, Twitter and Pinterest, are now worth less than they were the day they went public. Shares of Meta (formerly Facebook) now trade at less than half of their all-time high. The company has announced it is changing its

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13 Steps to a Content Refresh That Boosts SEO

Are you ready for a content refresh on your website?

According to HubSpot, the biggest challenges that marketers face with content marketing include the creation of content that generates leads, finding ideas for new content and creating content that gets high levels of engagement. Moreover, a survey conducted by Semrush found that 55% of respondents said that improving its quality

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9 Tips to Write the Best Facebook Ads Ever (with Examples)

I’m constantly on Facebook, scrolling through my feed reading the news and looking at pics of cute Pomeranians. I’m not alone—the social media platform averages 2.91 billion monthly active users. It’s also the top channel used by marketers worldwide.

All these users spell out huge potential for marketers, and Facebook has emerged as one of the best advertising platforms for

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Semantic SEO for Law Firms | Good2bSocial

In conversation, few things are as irritating as someone arguing the semantics. Some people will drone on about anything without staying on topic or making a point. Fortunately for all of us, regarding SEO, arguing the semantics can be an asset as you strive to achieve a higher rank in the eyes of Google’s algorithm. In this instance, the semantics

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8 Simple Steps to Complete a Technical SEO Audit

A technical SEO audit helps teams understand behind-the-scenes issues that affect search engine rankings like site speed, indexing, and backlinks. It’s important that SEO specialists have a full view of all of the elements that affect page rankings so that teams can take the best course of action to improve their positions.

Conducting daily technical SEO audits is crucial for

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Shorter ads deliver better attention on social media

Shorter ads that are tailor-made for a social media feed are more effective and efficient than longer ad units, according to a new study that measured active and passive attention across Twitter, TikTok, Facebook and Instagram.

Considering active and passive attention provides useful signals on how creative and media should be planned, which should form part of a campaign strategy.

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40+ Amazing Blogging Statistics, Facts, and Trends for 2022


Blogging Statistics: Today we will be discussing blogging statistics. Let’s first look at the history of blogs before we dive into the topic. 1994 was the year when the first blog or, as its author called it; a personal homepage was launched.

Millions of people use blogs to earn money, grow their brand on

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BowTiedOpossum Is Assisting Entrepreneurs In Growing Their

BowTiedOpossum is providing advice and tips through Twitter, email newsletters, and blog posts on their website, to new businesses that are trying to flourish in this competitive era.

Wyoming, USA – JULY 26, 2022 – Many of today’s internet entrepreneurs made their debut owing to BowTiedOpossum, which offers guidance and recommendations on Twitter, via an email newsletter, and on their

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Three Reasons You Should Be Advertising On Social Media In

Co-founder at Expandify Marketing, a leading digital marketing agency.

There’s no doubt that the business and retail world is changing rapidly, and it’s up to each business to stay on top of current marketing trends or get left behind. Brands will need to find new ways to market and sell and will have to adapt to the current

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Evaluate the Role of Relationships in Leveling Up SEO

With the evolution of search engines, everybody has understood the language of relationships. Relationships are becoming a significant part of SEO. Semantic search is not going away; thus, it’s time to analyze associations and connections that take the SEO content to the next level. Using entities in the content helps you produce a high-quality piece. Linking the pages, sections, and

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‘Buy From a Black Woman’ pop-up event to make stop in

MILWAUKEE (CBS 58) — Supporting female entrepreneurship in the Black community is the goal of a nonprofit organization called Buy From A Black Woman. The founder of the organization is preparing to bring her message to Milwaukee this weekend.

A pop-up shop featuring five vendors who are Black female business owners is coming to H&M Bayshore on Sunday. Nikki Porcher

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