Scaling E-Commerce SEO: Tips For Growth

Tony is the CEO of Visible Factors, a data-driven marketing agency whose clients include Ticketmaster, Blue Bottle, and Carbon 38.

For years, the world of e-commerce has continued to experience explosive year-over-year growth. Recent worldwide events took this growth and accelerated it further than ever seen before. In fact, in this day and age, statistics show that over

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Social media ad growth slows, per Magna

Dive Brief:

  • Magna, which is owned by IPG Mediabrands, this week cut its 2022 outlook for social media ad growth worldwide from 18% to 11%, according to a revised estimate.

  • The reach and time spent with social media apps are reaching their limits in more advanced Western economies and China, and some platforms have reported usage declines in their mature

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6 Best Enterprise Tools & Platforms For Technical SEO

The opinions expressed within this story are solely the author’s and do not reflect the opinions and beliefs of Search Engine Journal or its affiliates.

Having a strong technical infrastructure helps search engines crawl and index your content.

By improving the technical aspects of a website – such as site structure, file compression, and load time – technical SEO can

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How Website Accessibility Affects Your Brand’s Reputation

Opinions expressed by Entrepreneur contributors are their own.

According to the Centers for Disease Control and Prevention, 61 million adults in the United States live with a disability, and the World Health Organization has detailed in its World Report on Disability that 15% of the planet’s population struggles with some form of disability. With a focus on UK consumers specifically,

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Thinking of Starting a Blog? Read These 10 Expert Tips First

People have been predicting the death of blogging for years. And yet, blogs continue to deliver results for businesses across industries. If you’re thinking of starting a blog or improving your current content strategy, these tips from members of the online small business community may help.

Start Your Own Blog

Blogging has been a popular marketing strategy for over a

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Do You Need Social Media Ads To Promote Your Music?

Photo credit: dole777

Many music marketers say you need to run social media ads to promote your music. They say that’s how you grow your fanbase. And while that does work for some indie artists, there are caveats to running ads. You can’t simply boost a post and expect the streams to come rolling in. You have to really dive

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How To Optimize Pages & Beat Competitors

This post was sponsored by SE Ranking. The opinions expressed in this article are the sponsor’s own.

Whether you run a large website or are launching a simple landing page, your goal is the same – you want it to hit the top spot on the SERP.

To make this happen, you need to ensure that your page quality is

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How data can improve your website’s accessibility

We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 – 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!

Website accessibility is an essential consideration for any business that hosts web content. Both internal (employee-facing) and external (customer-facing) sites should meet certain conditions to guarantee that anyone can

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Learn the Latest with a Blogging Course

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Blogging can refer to anything self-published online including photography, writing, and other forms of media containing information. Blogging has become a popular practice in most parts of the world. Blogging can help you rank your business in search engines, engage with your audience,

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Applying Keyword Density to Your Search Engine Optimization

In marketing you must jump at your opportunities, sometimes requiring a flying leap.

In marketing you must jump at your opportunities, sometimes requiring a flying leap. Consumer behavior changes from the pandemic are encouraging that leap in search engine optimization (SEO) terms today. As a marketer, you now have two years of pandemic-influenced search behavior online. That means you should

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Social Media Ads Drive Sales for Small Business … But Not

A recent study of consumers confirmed that adverts do influence their buying decisions, though not all advert types are successful.

Social Media Ads Drive Sales for Small Business … But Not All Ads Work

For example, celebrity endorsement was rated the top ‘Characteristic of a Bad Ad’ in the study by marketing experts Unsupervised, suggesting the power of the influencer

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7 Methods To Research & Analyze Your Audience For SEO

When I describe SEO, I explain that it is a mix of marketing, technical know-how, and psychology.

From a marketing perspective, you must have an overall understanding of your product, the problems it solves, and how to best communicate to your audience.

From a technical perspective, you must be able to create a foundation for your website that improves search

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It’s a great time for a Diversity, Equity & Inclusion

Change starts with one person and each choice you make puts you and your business on the path to being more diverse, equal and inclusive to colleagues and clients.

What are some things to consider when assessing your business? Check out the following suggestions:


Is your marketing inclusive? Look at the images you are using. Do they all look

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How to Properly Use SEO Analysis of Your Business to Boost

Opinions expressed by Entrepreneur contributors are their own.

Let’s talk about SEO techniques.

Google is constantly developing new methods of analyzing web pages. Don’t forget that Google is a company that needs to make money, and it achieves this goal by getting better and better at answering queries within the SERP. Unfortunately, the SERPs are changing quite often.

Of course,

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