Social media is one of the pillar channels in digital marketing, but what makes it different from the other pillars, like search engines and email, is that it has so many platforms within it. And not in the Bing vs Google kind of way. Each platform has massive audiences that are ripe for advertising.
In other words, social media advertising
If sitting causes pain, take movement and stretching breaks
An hour or so into every car or plane ride, the side of my back starts aching, and that’s in part because bodies aren’t meant to stay stationary. “Movement is essential to keep blood flowing to your muscles and joints to help prevent stiffness and pain,” Ms. Louw explained. Ideally, you’ll
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Search engine optimization (SEO) can seem like a headache. But if you’re a business owner, it can be one of the best ways to get your business found online. It provides a source of regular organic traffic that’s more cost-effective than other sources.
And trust me, once you finally figure it out,
If your website isn’t ADA compliant, you could face web accessibility-related lawsuits. Here are more reasons why ADA compliance is an absolute must for your site.
Make no mistake, you can land in court if your website isn’t accessible to persons with disabilities (PWDs). In fact, in the first six months of 2020 alone, 4,759 ADA
Is blogging still relevant? The numbers certainly say so.
There are 70 million new posts each month, and 42% of the web is built on WordPress alone. As a result, blogging is still a prominent part of an online marketing strategy.
In fact, in a recent survey, out of all the content marketing modes out there, such as videos, infographics,
According to an April 2022 study, there are 4.65 billion social media users globally.
This means that 58.7% of people around the world are social media users.
On top of this, new social media apps and platforms are constantly popping up, trying to captivate a share of users around the world.
As a social media manager or content marketer, this
Jim Reynolds is the CEO of Sofia Marketing, a digital marketing agency specializing in Google Search optimization and paid ad management.
When it comes to local SEO, Google ranking is everything. You could have the most beautiful website and the best products or services, but if you’re not on the first page of Google, chances are you’re not
Last updated on July 20, 2022
One of the most important things to consider when trying to improve your website’s search engine ranking is the role of creating content by having a blog. Creating high-quality, original content is one of the best ways to attract attention from search engines and generate more traffic to your site. In fact, studies have
July 21 (Reuters) – Wall Street is bracing for the slowest global revenue growth in the history of the social media sector, as intensifying competition from TikTok and Apple in advertising threaten to compound economic woes in the second quarter.
The dour expectations come after a blowout 2021, when social media ad sales in the United States grew 36% to
Implementing search engine optimization (SEO) techniques is crucial to ranking high on Google and other search engines so you can drive traffic, expand your brand’s reach, increase sales, and more. But, since more users are accessing the web on their smartphones more than ever, mobile SEO is just as essential as its traditional counterpart.
Today, we will explain what mobile
“Show, Don’t Tell.” A simple way to show that a business is an expert in its industry is by
Are you ready to come up with unique and trendy boutique names for your new business? Naming your business is one of the most crucial steps you should take as an entrepreneur. What’s more, the boutique names should identify clearly what it is that your boutique offers to the market.
Here, you can start by using a business name generator
The use of endorsements and reviews in advertising continues to be an area of active Federal Trade Commission (FTC) enforcement. The FTC has proposed updates to its Endorsement Guides to strengthen advertising guides related to endorsements and reviews.
As we have previously reported, the FTC has been very active in enforcing its endorsement and testimonial guides and procuring